The strategy is to define the main long-term goals and objectives of an enterprise, and to adopt a series of acts and to identify the means necessary to achieve these objectives. Essentially strategic planning is the future of the business and the steps that need to be followed in order for the business to come in the future.

It is a multi-faceted process that requires experience and expertise from the executive who will carry it out. The company`s CEO holds a Master`s degree in Strategic Management.