The issue of sales promotion has been a big bet in recent years for professionals in all industries, whether this is called service or product. A good approach is to write a marketing plan in conjunction with a market research on the service or product industry and from there to a mix of marketing communication or marketing mix.

The procedure followed is as follows:
• The characteristics of the product or service
• Target group attributes
• The life cycle stage
• The funds available
• The legal environment
• Social conditions
• Promotion strategies